One of our most iconic brand elements, the Free Fire Knife icon deserves a modern revamp. ![]() ![]() We wish to reflect a more free-spirited and youthful shift in our brand tonality. The new Free Fire logo is crafted with a carefully calculated italic angle to convey a sense of motion and progression and some intentionally disappearing strokes to add a touch of style. The refreshed elements are designed to echo the energy of Free Fire’s evolving community while celebrating the competitive, free-spirited, lively, expressive, and inclusive spirits that our community has been bringing to Free Fire for close to five years since its launch.įlatter, simpler, yet more modern. ![]() Free Fire is evolving to better reflect “BATTLE IN STYLE” – the brand’s core value at its heart - by refreshing its entire brand visual identity, including new logos and icons, and by introducing a set of customized brand fonts called “Garena Free Fire”.
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